Fiora Named as Finalist in 2015 American Business Awards
Fiora® brand bath tissue and paper towels was named a Finalist in the Best Facebook page category in The 2015 American Business Awards.
The brand is recognized for its successful engagement and social media promotions with its growing fan base, and will receive a Gold, Silver, or Bronze Stevie® Award following the ABA award ceremony in Chicago on June 22.
The American Business Awards are considered the nation’s preeminent business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The American Business Awards will be presented on Monday, June 22 in Chicago.
More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and Human Resources Department of the Year, among others. Fiora, made by Oasis Brands Inc., is nominated in the Best Facebook page category.
“Fiora has been the fastest growing tissue brand in America for the past two years, and that growth has been supported by fans through social media,” said Scott Hunter, head of marketing for Oasis Brands (makers of Fiora). “The Fiora Facebook page helps us connect with consumers, share product and promotion news, and highlight what the Fiora brand is all about. As a new brand in these mature categories, Fiora’s nearly 100,000 fans, and this recognition by the American Business Awards, offers proof that Fiora connects with consumers and continues to challenge the status-quo with its ‘Stay Bright’ message.”
Finalists were chosen by scores of business professionals nationwide during first-round judging in April and May. Members of several specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place later this month.
“So many fascinating and inspiring stories of success were submitted to the ABAs this year,” said Stevie Awards president and founder Michael Gallagher. “We congratulate all of our 2015 Finalists on their achievements.”
Details about The American Business Awards and the list of Finalists in all categories are available at www.StevieAwards.com/ABA