ABC’s “The Chew” Joins Fiora to Launch the Ultimate Pumpkin Carving Contest
Fiora® is making October a #Spooktacular month with a creative carving contest and the crew from ABC’s food and lifestyle show “The Chew”. The popular daytime show is helping families enjoy fun fall traditions with special pumpkin carving designs and easy tips on a quick clean-up from Fiora – the fastest growing tissue and towel brand in America. .
Scheduled to air on October 9, ABC’s The Chew will showcase Fiora’s limited-edition #Spooktacular pumpkin carving kit and fun ways for families to celebrate Halloween. This special contest is the first national broadcast promotion for the leading tissue brand, and includes integrated elements in social media, national advertising, and retailer support and engagement. The #Spooktacular promotion also includes in-store marketing at participating retailers, providing additional support for stores leading into the holiday season.
“Our #Spooktacular kit has been a popular favorite for our many Fiora fans the past two years, and now with added support from The Chew, more families will enjoy a new way to participate in a favorite tradition,” said Scott Hunter, vice-president of marketing for Oasis Brands(makers of Fiora). “And the fun contest offers an easy way for shoppers to engage with retailers and the Fiora brand, and the chance to win a grand prize.”
Fans can receive their own Fiora pumpkin carving kit through the company’s Facebook page, along with a chance to win one of three grand prizes. Fiora offers a complete line of tissue and towel products that is strong, soft, and absorbent at a better value to meet shoppers’ everyday needs. Fiora has become a popular favorite by giving shoppers more sheets, lower cost, and better performance, helping it to become the fastest-growing tissue and towel brand in America for the past two years.