Oasis Brands, makers of Fiora® brand tissue and towels, continues to support retailer partners’ innovative traffic-driving shopper engagement programs with the latest campaign taking place at more than 80 Albertsons stores in July. Fiora is co-sponsoring Albertsons’ latest initiative, which promotes the retailer as a one-stop shop, with free in-store ice cream sundaes to connect shoppers with several national brands.
Oasis Brands announced today it is adding more sheets and more softness to its Fiora® Bath Tissue rolls with 350 sheets per roll, on both Fiora Regular Bath Tissue and Fiora Scented Bath Tissue. By adding more sheets to each roll, Fiora standard rolls have more than twice as many sheets as most double rolls, delivering greater value for shoppers.
Oasis Brands, makers of Fiora® Brand Tissue and Towels, announced that CEO Nathan Hanson has resigned, effective July 18, to pursue a new opportunity. Oasis Brands has begun a search for his replacement, to be led by Johnny Katio, senior adviser to Oasis Brands’ Board of Directors. Hanson will remain a consultant during the leadership transition through at least the end of July.